Born and raised in France, Jeff lived for more than a year in England, France, Malaysia, Spain, Saudi Arabia and Sweden.
Most of his professional career unfolded in the UK; IT Sales & Marketing
Jeff’s passion is Information Technology and its social impact. His ambition to be a third generation Entrepreneur was fulfilled when he founded BlueArc. Jeff then became a Venture Capitalist with a Fund focused on early stage IT companies. He mentored start ups, one going from garage to Multinational success.
I found an old business card from my days in Malaysia.
I remember how numerology was so important there.
My numbers all finished in 300.
Mobile 7300 twice, fixed line 8218 5300, fax 8319 4300, zip 63000
Superstition by osmosis or how a business founder wastes his time in trivial pursuits.
I found several studies about numerology in Asia
One, Superstition and asset markets debunks numerology at a simple level but I read another one from Hong Kong Investment managers which proved that the ones using numerology made worst investments than the more rational managers.
When looking at the roots of these superstitions it is hard to believe they still have a strong influence today.
I know, I've been touched, I still associate 8 with money luck.
So next time you are talking to your investment manager, you could do well to probe where he stands on numerology.
Your internet provider thinks you’re
dumb. Between fake “unlimited” plans, bogus fees, and simply not providing promised speeds,
companies like Verizon, AT&T, Comcast, and Spectrum have been using
questionable claims and branding to spin their customers for years. Now, as we
approach an era of faster mobile and wired internet speeds, recent marketing
antics show that this kind of insult to your intelligence is only going to get
All of these names are nonsense. They’re
misleading marketing campaigns seemingly designed to rely on confusion around
technology to get you to buy into next-gen tech that you’re not actually
It’s no secret that these companies
know what they’re doing. As AT&T’s wireless CEO put it last
month while defending the 5G E branding, “Every company is
guilty of building a narrative of how you want the world to work.” In other
words, every company spins reality for marketing.
EVERY COMPANY SPINS REALITY FOR MARKETING
AT&T has gotten the most
attention for its aggressive use of 5G E, but the cable industry more recently
debuted perhaps the worst branding attempt of all: 10G.
Cable groups are hailing it as the next big thing in wired broadband, with
speeds that will one day increase tenfold on what we currently have, opening up
new and fantastic avenues of technology that haven’t been possible without it.
It’s supposed to sound better and faster than 5G, but the service essentially
The name on its own is misleading.
Despite being twice as large as 5G, numerically speaking, 10G isn’t comparable.
5G refers to the fifth generation of mobile broadband technology, while 10G
refers to 10-gigabit speeds, the promised data rate that cable companies hope
to one day offer.
The 10G branding initiative is ostensibly meant to kickstart the journey of delivering those super-fast speeds. It was announced last month as a joint project from various cable industry groups, including the NCTA and Cable Europe, with support from Comcast, Charter, Cox, Rogers, Vodafone, and more.
In practice, it’s a meaningless
marketing term based on a simple premise: 5G networks are promising speeds that
could, for the first time, seriously threaten wired home broadband with the
sort of ease of use and wide rollout that wired connections just wouldn’t be
able to keep up with. If there’s anything the cable industry hates more than
its customers, it’s competition.
IF THERE’S ANYTHING THE CABLE INDUSTRY HATES MORE THAN ITS CUSTOMERS,
The 10G initiative’s only reason for
existing seems to be making the cable industry look like it’s topped 5G by
putting a larger number in front of the G. In reality, cable companies already
struggle to reliably provide far slower speeds, let alone anything close to a
10Gbps speed on a widespread consumer level. (Some local ISPs have managed it,
but on an incredibly small scale.) The average median download speed for US
broadband customers was just 72 Mbps near the end of 2017, or 0.72 percent of
the promised 10Gpbs goal, according to the Federal Communications Commission’s
latest broadband report.
10G may have been born out of fear of
5G, but even members of the wireless industry fear being beaten to 5G by their
competitors, leading to fake 5G programs with equally fake names.
It should be no surprise that the
worst of these branding stunts comes from AT&T, which is essentially
pretending to have a nationwide 5G network. You couldn’t be blamed for assuming
the “5G E” icon that’s started to appear in the corner of AT&T phones
— including the iPhone —
and as a logo at the end of some of AT&T’s recent ads means that the
company has deployed a 5G network. It hasn’t.
Instead, AT&T has decided to brand recent LTE upgrades as “5G Evolution.” Worse, both T-Mobile and Verizon beat AT&T to deploying these LTE upgrades by months.
Even the 5G E name itself seems
designed to be misheard, with the “G” in “5G” already ending on an “E” sound.
(I can already imagine the Abbott and Costello routine happening at my local
AT&T store: “Is this a 5G phone?” “No, it’s a 5G E!”)
You may have also seen Verizon
bragging about being the “first to 5G.” It’s not. The company essentially
deployed a fake version of 5G just for bragging rights.
Verizon launched a “5G” home internet
service back in October, but it uses a different take on 5G than the rest of
the industry. Even Verizon doesn’t plan to use this version of 5G, known as 5G
TF, for its mobile network. It’s actually going to use 5G NR, the agreed-upon
Making all of this even more ridiculous, Verizon plans to physically replace existing 5G TF hardware (both on towers and for consumers) with standards-based 5G hardware down the line. Verizon won’t even expand its “5G” home service’s availability until that new hardware is ready, making it even more clear that the initial deployment was just for show.
For both AT&T and Verizon, the
nonsense branding works by tapping into confusion around these new
technologies. AT&T’s 5G E service does, in fact, use technologies that will
benefit 5G early on since 5G will initially be built on top of LTE. And
Verizon’s 5G TF service is using many of the same technologies that go into 5G
NR. But ultimately, the two companies are blurring the lines against a globally
agreed-upon standard, and what they’re using isn’t it. 5G E is still just LTE,
and 5G TF isn’t compatible with the rest of the 5G world.
BAD NAMES WORK, OR ELSE COMPANIES WOULD STOP DOING IT
Internet providers have tried these
naming tricks before. During the transition to LTE, AT&T insisted on
referring to 3G’s enhanced HSPA+ speeds as “4G.” So did T-Mobile. And
presumably, people are falling for it, or else these companies wouldn’t keep
investing time and money in slick websites and designs.
It’ll likely be a year or more before
5G deployments really begin to span the US and 5G phones are in a large number
of consumers’ hands. It’ll be even longer before 10-gigabit speeds are a viable
option for people. Until then, we may only see more of this bunk branding as
internet providers try to compete with each other in a fight over fake faster